top of page

"I built GRIIM London because despite having spent years as a savvy business woman and a dancer, I was never satisfied with my wardrobe. Joy, Colour and Comfort are the heart of the brand." - Serena Deena

Welcome to the official site of Serena Deena, founder of GRIIM London. Our fashion label aims to inspire people to live independently and seek fulfilment by exploring new experiences. You can shop our latest merchandise products and sign up for notifications about Serena's new book release.

Serena's music career took off after her feature with Sean Kingston on "I Know You Want Me Tonight", followed up by the highly anticipated record "Ghost Town" with Lil Tjay, which is available on all platforms. Her recent works include feature remixes with Drake, DJ Khaled, and Travis Scott, which you can find on SoundCloud and YouTube. 


Serena has been featured in Hiphopsince1976 and The Hype Network magazine, as well as other blogs in the UK and USA. Her music has also been played on Reprezent Radio and at the Dash Radio Red Bull event in Atlanta.

bottom of page